Journalism-trained, industry-honed, market-tested writing that lands and commands attention. A head for ideas, a way with words. Whatever the medium, I make the message stick.
Web & app content
Campaign concepts
Tone of voice
Notable Publications Include
02 / Digital Experience & Optimisation
Calibrated messaging that cuts through.
Coordinating content that's fit for purpose. Structure that sets the priorities. Words that get discovered without losing the essence of your brand.
UX/UI design
Information architecture
SEO & AEO
Information architectureHomeDiscoverExploreConnect
Search visibility
03 / Brand & Visual Design
This is going to leave a mark.
Writer, designer, strategist. A triple threat. Strategically building new brands and painlessly getting into the skin of established players. Always delivering compelling performance.
Brand strategy
Visual systems
Campaign design
04 / Film & Motion
Moving pictures, aligned and on time.
An eye for the shot, an ear for dialogue. A mind for how it all comes together. Scripts and shoot-ready storyboards informed by hands-on filmmaking, with production-proofed fallbacks factored in.
Timelapse of a full moon rising over Brisbane, filmed from Mt Coot-tha.
About me
A writer by inclination and training, I’m a firm believer in the primacy of the written word. The more technology offers up platforms, tools and ‘next big things’ with mundane regularity, the more I value the ideas beneath them. What’s the use of a new social media channel without the right message? Or style without the substance to underpin it? Nothing to write home about. But the medium still matters. From DSLR filmmaking and the Adobe Creative Suite to front-end development and agentic AI, I’ve learned the tools and put them to work. I built this website myself, though I couldn’t have pulled it off without AI’s assistance (it may even have helped with a few photos; can you guess which?).
More about me
An enduring curiosity has taken me deep into highly technical industries, lifestyle brands and agency clients across the Australian economy. Writing is my speciality, but that broader experience helps me contribute across a creative team. I understand what designers are trying to achieve, how digital media and paid search work, and the constraints that shape production. From campfire stories to Gutenberg and the pamphleteers in his wake, through the radio age and into the digital din, the tools keep changing.
Editorial judgement, brand thinking and hands-on delivery. Open a file to explore the work behind each role.
2026Multi-brand Copywriter
Scope of work
Produced multi-brand customer and product communications across Entain’s Australian and New Zealand portfolio, working within distinct brand voices and a highly regulated environment.
Key contributions
Developed tone-of-voice frameworks across Entain’s Australian and New Zealand brand portfolio.
Produced brand-specific messaging for product launches, app updates and feature releases.
Developed brand-specific AI copy assistants used by hundreds of employees organisation-wide.
Worked across Brand, Product and Legal to deliver clear, accurate and compliant communications.
Featured work
“2 Hundy” TV campaign
2025Digital Copywriter
Scope of work
Researched, wrote, edited and published search-led content across property, finance, insurance and other complex industries, balancing audience needs, editorial quality and commercial objectives.
Key contributions
Produced SEO-led product, service, homepage and long-form editorial content, optimised around audience intent and organic discoverability.
Researched complex subjects using credible industry, regulatory and technical sources to create clear, useful consumer content.
Edited and quality-assured accuracy, structure, readability, on-page SEO and presentation before publication.
Implemented and maintained content through WordPress and other CMS platforms, including page builds, metadata and indexing via Google Search Console.
Featured work
Search intent. Visible results.
2023–2024Copywriter & Brand Strategist
Scope of work
Led copywriting and brand-strategy work spanning client workshops, audience and competitor research, messaging frameworks, websites, digital campaigns and print collateral.
Key contributions
Planned and facilitated brand workshops exploring customer insights, competitors, audiences, positioning, purpose and key messages.
Translated research into brand strategies that guided visual identity, website development, tone of voice and broader communications.
Produced multi-channel copy for websites, SEO content, advertising, email, mobile notifications, presentations and print collateral.
Coordinated projects from briefing through delivery with clients, designers, suppliers and other stakeholders, creating sitemaps and wireframes to shape content and user journeys.
Featured work
From brand thinking to finished work.
2021–2022Digital Content Producer
Scope of work
Content and product information for a B2B e-commerce website.
Key contributions
Wrote and optimised product pages, category copy, metadata, blog articles and corporate content.
Used CMS tools, spreadsheets and analysis to check copy, imagery and product information across the catalogue.
Capabilities
Words, journeys and delivery.
More about my capabilities
Brand strategy to launch
Ground-up involvement in brand and campaign development, from naming and strategy through to scheduling, production, activation and ongoing marketing support.
Performance-focused copy
Conversion copy across web, paid search, email and social campaigns, using audience insight and emotive cues to drive results.
Ideation from page to screen
Creative, taglines, scripts and storyboards crafted with efficiency and energy. Collaboration with production teams for motion picture magic that makes sense commercially.
Proven versatility
Production across digital, print and broadcast channels for organisations spanning consumer brands, finance, healthcare, property and professional services.
Core capabilities
Brand strategy
Brand & product naming
SEO strategy
Audience insight
Campaign concepts
Scripting & storyboards
Tone of voice
Editorial standards & compliance
Website copywriting
UX writing
Editorial writing
Technical communication
Tools of the trade
Proficient in Adobe Photoshop, Illustrator, Premiere Pro and After Effects.
By Oliver Hildebrand · 25 September 2026 · 4 minute read
We've long been fascinated by the skies, driven by pragmatism and profundity in equal measure. But with tech removing the need to pay so much attention, are we losing connection with the cosmos?