Selected work / Selected publications

Places, people and the printed page.

Travel writing, local histories and city-guide reviews from selected publication commissions.

Writing and selected photography by Oliver Hildebrand; publication credits below

Wilsons Promontory travel writing and landscape photography

Wilsons Promontory.

Go Caravan & Camping Guide commissioned a first-hand feature about Wilsons Promontory National Park, accompanied by my original photography. The story appeared in Volume 4.

Wilsons Promontory travel feature with landscape photographs
Go Caravan & Camping Guide, Volume 4. Writing and photography by Oliver Hildebrand.

A guide to the Centenary suburbs.

Working with a real-estate photographer, I helped produce a magazine-style publication for Ray White Centenary. My contributions included photography, suburb profiles, agent biographies and research into local history, including interviews with members of the historical society.

A further commission followed the next year. That edition added property-related trivia and more local-business advertising.

Ray White Centenary publication spread
Guide to the Centenary Suburbs: selected spread.
Second selected spread from the Centenary suburbs guide
Further selected publication content.

The Good Guide.

For the boutique Brisbane city guide, I wrote venue reviews and managed social channels: scheduling business features, running competitions and answering community questions.

The Good Guide venue review page
The Good Guide, Winter 2011: selected review.

Let’s make something useful.

Tell me a little about what you have in mind.

Entain / Creative spotlight

“2 Hundy” TV campaign

Seven-frame storyboard for the 2 Hundy campaign.

30-second TVC featuring betcha brand ambassadors Carlos Ulberg and Navajo Stirling, promoting the 200% Deposit Match offer.

Brief

A late regulatory change and a narrow filming window with two rising Kiwi UFC contenders called for a bold campaign concept—one that showcased challenger brand betcha’s combat credentials while making its 200% deposit match offer impossible to miss. But with less than a week to lock down the concept before cameras rolled, every creative decision had to land.

Approach

Rather than another interview-style ambassador piece, I pitched several concepts ranging from safe to ambitious. The chosen combo of vernacular (“hundy”) and a playful one-upmanship dynamic proved both memorable and production-friendly.

Outcome

The campaign was well received in independent testing, clearly communicating the offer. The 2 Hundy platform continued into betcha’s Auckland FC campaign.

Bambrick / Selected client work

Search intent. Visible results.

Azapak, Niecon Developments and Australian Turf Group content and search evidence.

Azapak · Informational authority

Evergreen guides targeting high-volume informational searches, with sustained visibility across organic and AI-assisted results.

Niecon Developments · Research-led content

Research-led content for top-of-funnel search topics, with first-page visibility and relevant AI-assisted citations.

Australian Turf Group · Commercial discovery

Commercial product copy targeting high-intent local searches, with visibility across transactional organic and AI-assisted results.

Selected client work produced in 2025. Search visibility captured in 2026; these are historical snapshots.

LINK Creative / Selected client work

Selected LINK brand strategy, bespoke websites and custom collateral.

Brand strategy

Workshops and audience and competitor research informed positioning, purpose and messaging. Brand strategies provided direction for visual identity, tone of voice and communications.

Bespoke websites

Copy, sitemaps and wireframes shaped content and user journeys, developed in collaboration with clients, designers and other stakeholders.

Custom collateral

Multi-channel writing carried the strategy into advertising, email, presentations and print collateral, with projects coordinated from brief to delivery.