Oliver Hildebrand

Selected work / Loyle

A real voice for real estate.

Brand strategy, UX/UI and copywriting for an independent agency with a personality worth hearing. Developed with the LINK team.

Brand strategy, UX/UI and copywriting by Oliver Hildebrand, with LINK

Loyle current website, captured 21 October 2026

Current client website, captured 21 October 2026. The site may include changes made after my involvement.

The brief

Loyle needed to convey its warmth and local connection while giving property owners confidence in its professional judgement.

My contribution

At LINK, I contributed to the brand strategy, website experience and copywriting, connecting the team’s personality with the questions prospective clients bring to an agency.

  • Helped translate the brand positioning into a grounded, approachable voice.
  • Contributed to the website’s UX/UI and the way its message reached visitors.
  • Wrote copy that balanced personality with useful information and reassurance.

Credits

Created with LINK’s wider creative and digital team. Copywriting was collaborative, alongside Jade. Visual identity, photography and development were wider team contributions.

Visit the current client website ↗

Let’s make something useful.

Tell me a little about what you have in mind.

Email hi@ojch.online

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Entain / Creative spotlight

“2 Hundy” TV campaign

Campaign films

Seven-frame storyboard for the 2 Hundy campaign.

30-second TVC featuring betcha brand ambassadors Carlos Ulberg and Navajo Stirling, promoting the 200% Deposit Match offer.

Brief

A late regulatory change and a narrow filming window with two rising Kiwi UFC contenders called for a bold campaign concept—one that showcased challenger brand betcha’s combat credentials while making its 200% deposit match offer impossible to miss. But with less than a week to lock down the concept before cameras rolled, every creative decision had to land.

Approach

Rather than another interview-style ambassador piece, I pitched several concepts ranging from safe to ambitious. The chosen combo of vernacular (“hundy”) and a playful one-upmanship dynamic proved both memorable and production-friendly.

Outcome

The campaign was well received in independent testing, clearly communicating the offer. The 2 Hundy platform continued into betcha’s Auckland FC campaign.

Bambrick / Selected client work

Search intent. Visible results.

Azapak, Niecon Developments and Australian Turf Group content and search evidence.

Azapak · Informational authority

Evergreen guides targeting high-volume informational searches, with sustained visibility across organic and AI-assisted results.

Niecon Developments · Research-led content

Research-led content for top-of-funnel search topics, with first-page visibility and relevant AI-assisted citations.

Australian Turf Group · Commercial discovery

Commercial product copy targeting high-intent local searches, with visibility across transactional organic and AI-assisted results.

Selected client work produced in 2025. Search visibility captured in 2026; these are historical snapshots.

LINK Creative / Selected client work

Selected LINK brand strategy, bespoke websites and custom collateral.

Brand strategy

Workshops and audience and competitor research informed positioning, purpose and messaging. Brand strategies provided direction for visual identity, tone of voice and communications.

Bespoke websites

Copy, sitemaps and wireframes shaped content and user journeys, developed in collaboration with clients, designers and other stakeholders.

Custom collateral

Multi-channel writing carried the strategy into advertising, email, presentations and print collateral, with projects coordinated from brief to delivery.