Get Amongst It
Collaborative script development and offer-compliance work for a campaign produced in the lead-up to the 2026 FIFA World Cup.
Collaborative script development and compliance checks by Oliver Hildebrand, at Entain
The campaign
Get Amongst It was produced in the lead-up to the 2026 FIFA World Cup. I worked collaboratively with the internal Brand and Marketing Operations teams and an external agency to develop the campaign’s various scripts.
Creative work. Careful checking.
My contribution combined script development with the detail required for regulated communications: checking that the scripts reflected approved offers and carried the required legal messaging. The work called for collaboration across the creative and operational sides of the campaign.
- Collaborated with Brand, Marketing Operations and the external agency on the various scripts.
- Checked offer wording and legal messaging against the approved requirements.
- Attended the shoot in an observer role.
Campaign films
Watch campaign film 2
Watch campaign film 3
Watch campaign film 4
Watch campaign film 5
Credits
Developed collaboratively with Entain’s internal Brand and Marketing Operations teams and an external agency. My contribution was collaborative script development and offer and legal-message compliance; I attended the shoot as an observer. Production was undertaken by the wider agency and production team.