Oliver Hildebrand

Selected work / Boldli

Clearer paths to support.

Brand strategy, information architecture, UX and all original website copy for Boldli. Developed while working with LINK.

Brand strategy, information architecture / UX and all original website copy by Oliver Hildebrand, with LINK

Boldli current website, captured 21 October 2026

Current client website, captured 21 October 2026. The site may include changes made after my involvement.

The brief

For a disability-support provider, the website has to help people understand their options and find a useful next step.

My contribution

My work connected the brand’s message, the structure of the website and the words across its pages. I developed the brand strategy, information architecture and UX, and wrote all the original website copy.

  • Shaped the brand strategy and its expression in the website’s content.
  • Planned the information architecture and user experience.
  • Wrote the original website copy across the agreed project scope.

Credits

Completed with the wider LINK team, whose contributions included visual design and development. My credit describes the original project scope; today’s site may contain subsequent copy, service or layout changes.

Visit the current client website ↗

Let’s make something useful.

Tell me a little about what you have in mind.

Email hi@ojch.online

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Entain / Creative spotlight

“2 Hundy” TV campaign

Campaign films

Seven-frame storyboard for the 2 Hundy campaign.

30-second TVC featuring betcha brand ambassadors Carlos Ulberg and Navajo Stirling, promoting the 200% Deposit Match offer.

Brief

A late regulatory change and a narrow filming window with two rising Kiwi UFC contenders called for a bold campaign concept—one that showcased challenger brand betcha’s combat credentials while making its 200% deposit match offer impossible to miss. But with less than a week to lock down the concept before cameras rolled, every creative decision had to land.

Approach

Rather than another interview-style ambassador piece, I pitched several concepts ranging from safe to ambitious. The chosen combo of vernacular (“hundy”) and a playful one-upmanship dynamic proved both memorable and production-friendly.

Outcome

The campaign was well received in independent testing, clearly communicating the offer. The 2 Hundy platform continued into betcha’s Auckland FC campaign.

Bambrick / Selected client work

Search intent. Visible results.

Azapak, Niecon Developments and Australian Turf Group content and search evidence.

Azapak · Informational authority

Evergreen guides targeting high-volume informational searches, with sustained visibility across organic and AI-assisted results.

Niecon Developments · Research-led content

Research-led content for top-of-funnel search topics, with first-page visibility and relevant AI-assisted citations.

Australian Turf Group · Commercial discovery

Commercial product copy targeting high-intent local searches, with visibility across transactional organic and AI-assisted results.

Selected client work produced in 2025. Search visibility captured in 2026; these are historical snapshots.

LINK Creative / Selected client work

Selected LINK brand strategy, bespoke websites and custom collateral.

Brand strategy

Workshops and audience and competitor research informed positioning, purpose and messaging. Brand strategies provided direction for visual identity, tone of voice and communications.

Bespoke websites

Copy, sitemaps and wireframes shaped content and user journeys, developed in collaboration with clients, designers and other stakeholders.

Custom collateral

Multi-channel writing carried the strategy into advertising, email, presentations and print collateral, with projects coordinated from brief to delivery.