Oliver Hildebrand

Selected work / Brisbane Times Good Food Guide

A sharp eye. A concise review.

Restaurant reviews and selected editorial from the 2016 and 2017 editions of the Brisbane Times Good Food Guide.

Restaurant reviewing and editorial by Oliver Hildebrand; publication: Fairfax Media

Selected restaurant reviews in the Brisbane Times Good Food Guide

Fairfax Media engaged me as a Brisbane reviewer for the 2016 edition of its annual restaurant guide. The assignment ranged from fine-dining restaurants to modest eateries and cafés across South-East Queensland.

Observation, distilled.

I dined anonymously, then produced succinct, authoritative and entertaining reviews. The work also involved fact-checking and entering publication details through an online system against print deadlines. I was commissioned again for the following edition.

Published restaurant review spread from the Good Food Guide
Selected published reviews.
Good Food Guide page on coffee venues
Selected coffee editorial.
Good Food Guide page on vegetarian dining
Selected vegetarian dining editorial.

Let’s make something useful.

Tell me a little about what you have in mind.

Email hi@ojch.online

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Entain / Creative spotlight

“2 Hundy” TV campaign

Campaign films

Seven-frame storyboard for the 2 Hundy campaign.

30-second TVC featuring betcha brand ambassadors Carlos Ulberg and Navajo Stirling, promoting the 200% Deposit Match offer.

Brief

A late regulatory change and a narrow filming window with two rising Kiwi UFC contenders called for a bold campaign concept—one that showcased challenger brand betcha’s combat credentials while making its 200% deposit match offer impossible to miss. But with less than a week to lock down the concept before cameras rolled, every creative decision had to land.

Approach

Rather than another interview-style ambassador piece, I pitched several concepts ranging from safe to ambitious. The chosen combo of vernacular (“hundy”) and a playful one-upmanship dynamic proved both memorable and production-friendly.

Outcome

The campaign was well received in independent testing, clearly communicating the offer. The 2 Hundy platform continued into betcha’s Auckland FC campaign.

Bambrick / Selected client work

Search intent. Visible results.

Azapak, Niecon Developments and Australian Turf Group content and search evidence.

Azapak · Informational authority

Evergreen guides targeting high-volume informational searches, with sustained visibility across organic and AI-assisted results.

Niecon Developments · Research-led content

Research-led content for top-of-funnel search topics, with first-page visibility and relevant AI-assisted citations.

Australian Turf Group · Commercial discovery

Commercial product copy targeting high-intent local searches, with visibility across transactional organic and AI-assisted results.

Selected client work produced in 2025. Search visibility captured in 2026; these are historical snapshots.

LINK Creative / Selected client work

Selected LINK brand strategy, bespoke websites and custom collateral.

Brand strategy

Workshops and audience and competitor research informed positioning, purpose and messaging. Brand strategies provided direction for visual identity, tone of voice and communications.

Bespoke websites

Copy, sitemaps and wireframes shaped content and user journeys, developed in collaboration with clients, designers and other stakeholders.

Custom collateral

Multi-channel writing carried the strategy into advertising, email, presentations and print collateral, with projects coordinated from brief to delivery.