Oliver Hildebrand

Selected work / Motosola

A bright identity for solar mobility.

Brand identity, website design and logo animation for a solar canopy made for electric motorbikes.

Brand design, web design and animation by Oliver Hildebrand

Motosola website and solar canopy product shown across devices

Motosola was developing a solar-powered canopy for electric motorbikes. I worked with the startup to create a playful brand and a colourful, informative website for the invention.

Making an unfamiliar product approachable.

The identity and website brought the product proposition, features and technical information together. The design combined a bright palette with clear product imagery and a distinctive wordmark.

Motosola wordmark in light and dark colourways
The Motosola identity.

An identity in motion.

I also created a short logo animation, extending the playful character of the brand into motion.

Motosola logo animation · Watch on Vimeo ↗

Let’s make something useful.

Tell me a little about what you have in mind.

Email hi@ojch.online

Powered by
►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None
Powered by

Entain / Creative spotlight

“2 Hundy” TV campaign

Campaign films

Seven-frame storyboard for the 2 Hundy campaign.

30-second TVC featuring betcha brand ambassadors Carlos Ulberg and Navajo Stirling, promoting the 200% Deposit Match offer.

Brief

A late regulatory change and a narrow filming window with two rising Kiwi UFC contenders called for a bold campaign concept—one that showcased challenger brand betcha’s combat credentials while making its 200% deposit match offer impossible to miss. But with less than a week to lock down the concept before cameras rolled, every creative decision had to land.

Approach

Rather than another interview-style ambassador piece, I pitched several concepts ranging from safe to ambitious. The chosen combo of vernacular (“hundy”) and a playful one-upmanship dynamic proved both memorable and production-friendly.

Outcome

The campaign was well received in independent testing, clearly communicating the offer. The 2 Hundy platform continued into betcha’s Auckland FC campaign.

Bambrick / Selected client work

Search intent. Visible results.

Azapak, Niecon Developments and Australian Turf Group content and search evidence.

Azapak · Informational authority

Evergreen guides targeting high-volume informational searches, with sustained visibility across organic and AI-assisted results.

Niecon Developments · Research-led content

Research-led content for top-of-funnel search topics, with first-page visibility and relevant AI-assisted citations.

Australian Turf Group · Commercial discovery

Commercial product copy targeting high-intent local searches, with visibility across transactional organic and AI-assisted results.

Selected client work produced in 2025. Search visibility captured in 2026; these are historical snapshots.

LINK Creative / Selected client work

Selected LINK brand strategy, bespoke websites and custom collateral.

Brand strategy

Workshops and audience and competitor research informed positioning, purpose and messaging. Brand strategies provided direction for visual identity, tone of voice and communications.

Bespoke websites

Copy, sitemaps and wireframes shaped content and user journeys, developed in collaboration with clients, designers and other stakeholders.

Custom collateral

Multi-channel writing carried the strategy into advertising, email, presentations and print collateral, with projects coordinated from brief to delivery.