Making a technical product clear.
Identity, web design, animation and technical writing for Reflectair and its URSA air-disinfection product.
Writing, design and production by Oliver Hildebrand
My work with Reflectair brought together the visual and written parts of a technical product launch: logos, custom icons, a colour palette and an ecommerce website, alongside an animated explainer and a practical user manual.
A shared visual language.
I created identities for Reflectair and its URSA product, with custom icons to communicate product features. The website carried that visual language into a shopping experience built with WordPress and WooCommerce.
Explaining how it works.
The explainer combines product renderings, original animation, stock imagery, text and graphics to introduce upper-room UV air disinfection.
From explanation to instruction.
Working with the product design and engineering team, I wrote, designed and laid out the user manual. The work involved researching applicable standards, anticipating user questions and organising technical information for installation, operation and maintenance.