One group. Many voices.
Website copy, social captions and calls to action across a group of accessories and fashion brands.
Lead copywriting by Oliver Hildebrand
As lead copywriter for Siren Group, I oversaw website copy, social captions and calls to action across its accessories and fashion brands. The work also included drafting posts for paid social media influencers.
From product detail to social context.
The selected examples show the range of the assignment: short ecommerce descriptions and copy designed to sit alongside product imagery in social channels.
